THE STORY
BEHIND MIKE22
The story behind Mike22 is deeply personal.
Our father, who has passed away, had a lifelong connection with the number 22. It appeared throughout his life — his house number, his work number, his football jersey, and even by coincidence in many of his car plates.
He dedicated his life to aviation, working in airports and traveling the world. Throughout his entire career, his walkie-talkie call sign was "Mike22."
Whenever someone needed help, guidance, or support, they would call "Mike22" — and he would always respond. No matter where he was, at work or at home, he was always there to help.
Today, we carry that legacy forward.
Mike22 is built on that same promise — to be there when you need support, to respond, and to help turn ideas into reality.
From Saudi Arabia to the world, we aim to support individuals and businesses by building solutions that make a real difference.
This is more than a name. It's a legacy of showing up, helping others, and creating impact.
WE ANSWER."
From Saudi Arabia · For the world
18+ years in sports business, sponsorship, and commercial strategy across major regional projects in the Middle East. Building software that solves real problems.
Co-building Mike22 alongside Mo — carrying forward a shared legacy of showing up, delivering results, and creating impact for people and businesses worldwide.